The Benefits of Digital Signage in Corporate Communications

Digital signage is an excellent way to keep your staff up-to-date on company news and events. It’s a great way to build trust and boost productivity within your workplace.

Digital screens can also be used to display employee morale-boosting content such as work anniversaries and birthdays. These team-building messages can promote your company’s values and mission statement.

There are multiple benefits of digital signage in corporate communications some of them are listed here.

It’s a great way to keep staff up to date

Digital signage can make it easy for employees to stay up to date with corporate communications in a fast and engaging way. It’s also a great way to increase employee morale and boost workplace productivity.

A digital sign can be used to display messages about your company’s culture, products and ethos. This can help employees feel more connected to the company and give them a reason to return or recommend your services to friends.

Another benefit of digital signs is that they can be customised depending on the company’s needs. If you run a retail business, for example, then you can use them to show different promotions based on what time of day it is and how many people are in the store. This helps you increase sales and boost your revenue.

You can also use digital signs to keep staff informed about safety and emergency information. This can be particularly useful for employees who work in production lines or other high-traffic environments.

This type of information can be displayed on screens throughout your facility, which means everyone is able to see it at the same time and get the right message. It can also be incorporated into your regular communications, such as newsletters or emails, to ensure that staff are always kept up to date with important information.

In addition, digital signs can be used to share fun content with staff members. This can include jokes and quotes, as well as inspirational stories or pictures of happy employees.

It’s also a good idea to segment your digital signage content by location, job role or department. This will help you tailor it to the specific people in each of these groups, and will make your communication much more effective.

If your staff are spread out across the country, you can send them a message with news about what’s happening back in New York, for example. This will be more effective than sending a similar message to the entire team, which would just be cluttering their inboxes and detracting from their daily work.

Finally, if you have a specific product that you want to promote, then digital signage can be a great way of showing customers that product and how it’s different from your other offerings. This can be a great way to boost sales and encourage customers to stick with your brand for longer.

It’s a great way to build trust

Transparency is the ultimate trust-builder, and digital signage corporate communications allows employees to see what’s happening at all levels of the company. This can help staff to understand what’s happening and support the business’s leaders more easily.

Digital signs are also a great way to keep your customers up to date about what’s going on, reducing their perceived wait time and improving the customer experience. For example, you can announce news about new products or services, share customer reviews and provide safety or wayfinding information.

Displaying company announcements on high-quality HD screens can attract attention and encourage people to absorb information about your brand. They’re also a great channel for sharing industry updates and company achievements, which can boost team morale.

A companywide compliment on a job well done or a happy customer can build a positive workplace culture, which is good for retention rates. Managers can use digital signage to celebrate these moments, and they’ll know that employees will be engaged and motivated to do their best work.

Another benefit of using digital signage is that you can update the content remotely, meaning everyone on the team will be able to access it at any time. This saves valuable time and money, and helps to make sure that you’re always providing the latest information to your employees.

This is especially useful if you have multiple offices or branches, as you can share the same information with all of them via a central administrator. This makes it much easier to maintain a consistent tone across all locations, so that the brand voice remains clear and consistent.

With the right software, you can change your content to suit a range of audiences and needs. For example, you might want to promote different menus at breakfast, lunch and dinner times. You can do this by creating a range of messages and then scheduling them to appear at the times that you want them to, on screens in the shop windows or displays in your checkout areas.

Unlike other forms of communication, it’s easy to create a dynamic line-up of messaging that changes regularly and can be displayed on a variety of screens. This can be done easily and cost-effectively with cloud-based content management systems, such as Signagelive.

It’s a great way to act fast

Whether you’re trying to promote a new product, build brand awareness or communicate important messages to staff, digital signage is a great way to get your message across in an effective, engaging way. Compared to traditional signs, digital displays are much more dynamic and can be updated in real time.

You’ll also find that a well-designed digital sign can have a greater impact on customers than a static poster, with the potential to increase sales and enhance customer experience. For example, a digital sign in a shopping mall can give recommendations to shoppers based on their purchase history and gender. This is a great way to boost revenue and build loyalty with customers.

Another benefit of digital signage is that it can be updated remotely. If you have a digital signage network, you can set up loops of content on all screens and schedule them to automatically run at specific times. This will save you money, and ensure that all the screens are kept up-to-date.

A CMS platform like ScreenCloud lets you control the entire digital signage network from one central interface. It’s also incredibly scalable, meaning you can add as many screens as you need to your account and manage them from there.

Using a CMS allows you to keep all the displays on your network up-to-date and in line with your company’s brand guidelines. For instance, you can use templates that anyone with permission can edit to ensure that the message you’re sending is consistent.

As a result, digital signage is a great way to act fast and boost productivity in the office. This is because it can help employees stay connected in a more visual manner, making it easier for them to understand information.

Digital signage can also double up as a wayfinding guide, which can make it easier for visitors to navigate a large building or campus. This can reduce frustration, stress and anxiety, which in turn can lead to a better customer experience.

Corporate communications is one of the most vital aspects of any business, which means that it’s crucial to train staff on how to communicate effectively with their peers and external audiences. You can do this through a variety of methods, including individual or team-wide training. Alternatively, you can invest in a company intranet solution that will allow your teams to collaborate on comms documents in real-time. This will enable them to work together, communicate better and even work remotely if needed.

It’s a great way to boost productivity

If you’re looking for a way to boost productivity in corporate communications, digital signage is an excellent option. It’s a cost-effective way to deliver important messages quickly and in a convenient way. It can be used to announce company news, share training materials and other information, and even to promote events and perks.

Using digital signage is also a great way to keep staff up-to-date on changes and developments within the company. When staff are aware of changes and developments that affect their work, they feel more involved and connected to the business. They’ll be more likely to support and trust the business and its leaders.

Another benefit of digital signage is that it can be easily updated without having to worry about printing costs. This is a huge advantage if you’re introducing new equipment or changing processes in the workplace.

You can also use digital signage to deliver employee communication content, such as birthday reminders and thank-you notes for a job well done. It’s an easy and quick way to make employees feel valued and appreciated, which helps them work harder.

A study by Gallup found that recognizing employees’ achievements is one of the best low-cost ways to boost morale and motivation. Whether it’s a work anniversary or production target, highlighting their achievements will help them stand out from the crowd and motivate other employees.

With digital signage, it’s simple to schedule your content ahead of time, so you can make sure it is always on display at the right times and in the right places. This saves you a lot of time and stress when it comes to monitoring your screens.

Keeping your digital signage up-to-date is essential to making it successful. It’s best to avoid using repetitive or stale content on your screens, as this will only distract employees and stop them from paying attention. Instead, choose a variety of rights-cleared clips from our content library, and add music or videos for an engaging experience.

If you’re introducing new equipment or changing workplace protocols, it’s important to communicate this information in a timely and effective manner. With digital signage, you can show PSAs, safety instructions, virus warnings and other crucial information that can be instantly understood. This helps eliminate confusion and improves workplace safety, as well as overall employee productivity.